23 Comments
Oct 21Liked by FOR SCALE

This: "If you are a magazine: you should note that people are getting excited about V-O-I-C-E and C-R-I-T-I-Q-U-E, and you mostly lack both."

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author

NO SURPRISE, people seem to want some personality

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Oct 22Liked by FOR SCALE

And for that new publishing funding structures are needed. The old print ones have become underfunded, overworked advertorial zones or straight up branding exercises. Substack is a start but, like the platform formerly known as Twitter and Meta etc, independent publishers here are at the mercy of the platform's business model decisions. Build us frustrated editors and writers a model where we can earn a living and be independent and we will produce you the best, most thought-provoking, well-researched, beautifully edited and illustrated hot shit readers could ever dream of. It is what we were born to do. FOR SCALE at scale. Fat business cats, whizz kids and new system modellers you are up.

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100,000% AGREE.

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as a student of For Scale I love this take extra hard. Very happy I have yet to come across post-insta decor content on here. Although I do like the fashion stuff... doesnt hit too close to home

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author

"A STUDENT OF FOR SCALE" we are blessed

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we are 🥲

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LONG LIVE FOR SCALE!

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author

TEE HEE — AND SCHMATTA TOO

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Oct 21Liked by FOR SCALE

I like that you ended on Julia Fox. WE ARE SO JULIA!

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author

THAT HOME TOUR ON TIKTOK. Finally something RELATABLE!

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100! I joined TT just for her haha

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Oct 24Liked by FOR SCALE

Love the LA love in the stimulus. Have you read Reyner Banham's - Los Angeles - The architecture of four ecologies?

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author

YES! Know *of* and we have now placed a hold on it with L.A.P.L. Good reminder!!!!

There's also the REYNER BANHAM LOVES LOS ANGELES film....

https://www.youtube.com/watch?v=WlZ0NbC-YDo

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Shots fired

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author

Pow pow!!!!

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OMG dying for more Habitus content on all platforms!!! <3

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author

RIGHT?!

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Oct 21Liked by FOR SCALE

imagine implying that writing about makeup is mutually exclusive to politics & cultural critique when you’re famous for blogging about chairs

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lol "famous"

we're inferring, like, that which is conducive to Affiliate Linkage

some our best friends are makeup

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Death to the notion of objectivity! Hear hear! Or here here! Idk but yes.

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author

HEAR HERE!

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you make me so excited to write

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