11 Comments

May I propose a name change for the much-maligned beige? How about sand - although maybe sand is warmer than beige which makes it better.

Hey, I disliked almond colored appliances and laminate countertops of that wimpy hue as much as anybody back in the 80s ... but think of all the awesome movies filmed in sandy places. Perfect neutral backdrop for action, romance, magical thinking.

And combine beige with black and hey, now you’re talking. I recently purchased two small sculptural pieces made entirely of dried kelp - guess what color? Shades of beige and black.

The ruling/aspirational class (think Restoration Hardware) color scheme of all white or white and gray is to me the big decorating cop-out which may finally be on the decline now that Serena & Lily have (bravely) introduced green and blue.

If you hate beige, don’t bother reading > Interior Portraits, A California Design Pilgrimage by Leslie Williamson ... lots of beige, sand, straw. Perfect foil for many interesting objets and art.

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SOPHIE and FOR SCALE bring to you a RED HOT DEBATE ABOUT BEIGE! Another thrilling piece those 70's interiors are among some of the best shots I will see this week. Yeah, I should maybe get out more but with Sophie and For Scale, best stay in! Thanks everyone involved!

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Jul 24, 2023Liked by FOR SCALE

“It’s not beige Mom,it’s Cosmic Latte!”

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I'm only against beige as aesthetic (see Kim K's Dune-core asylum). As a canvas for other decor pieces with PERSONALITY and LIFE, I find it inoffensive and far preferable to the thoughtless maximalist aesthetic now in vogue.

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Jul 25, 2023Liked by FOR SCALE

Someone once asked me, “if you could only see one color,what would it be?”

It would be IN SEPIA

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Beigecore aligns with another aesthetic of end-stage capitalism: AirSpace – a “harmonization of tastes” that has led to an ubiquitous "interchangeability, ceaseless movement, and symbolic blankness that was once the hallmark of hotels and airports."

For reference: https://www.theverge.com/2016/8/3/12325104/airbnb-aesthetic-global-minimalism-startup-gentrification

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Jul 24, 2023Liked by FOR SCALE

Sophie wins by a hair. Beige as the symbol of end-stage capitalism is one of my favorite analogies to date.

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Jul 26, 2023Liked by FOR SCALE

Maggot couch wins 🪱

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Jul 24, 2023Liked by FOR SCALE

Both win and nobody wins. I vote beige *difficult* (alongside with grey): if you don’t pick the right shade and pair it with the right forms, in just the right scale and proportion, then yes beige is deplorable.

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