FOR SCALE celebrates the supreme potential of domestic space.

“Offbeat, eclectic and opinionated”——The Financial Times

”A savvy name-drop among the design world’s cognoscenti”
and ”For Scale is Substack par excellence: a vital, joyfully weird publication”--Business of Home

One of the Top Design Newsletters according to Substack itself.

Brought together by writer, etc., David Michon. DAVID@FOR-SCALE.COM

WHAT YOU WILL FIND HERE: EVERY *WEDNESDAY* FOR FREE

• A not-your-average review of current design tendencies

• Lots of permission to do what you please at home

• Lots of stimulating, time-tested pieces of furniture and interiors & often where to find them for sale

PAID SUBSCRIBERS

• The archive of “FOR SCALE” (any post older than five weeks ✋)

• Special “ANONYMOUSLY INTERVIEWED INDUSTRY POWER PLAYERS” issues, released only to Paid Subscribers

• Special SALES FROM "FOR SCALE” favorites, available only to Paid Subscribers

• Special constantly-updated list of “FOR SCALE”-admired/approved resellers of décor (GLOBAL DÉCOR SOURCE LIST IS HERE 🌎)

A FIRST PRINT ISSUE NOW FOR SALE

Here – a 40-page broadsheet newspaper of all original not-online thoughts, designed by STUDIO LOWRIE.

A MANIFESTO

1 OBJECTS ARE INTERCOURSE (the communication kind)

The clothes one wears, for most, are changed daily. What is communicated by our homemaking, by requiring an invitation to view and being more of a permanent installation of taste, carries more gravitas.

2 OBJECTS ARE NOT APOLITICAL

The gulf between a freshly minted Eames shell chair and one that has endured three-quarters of a century could not be stretched further. In a single form, two different messages: the former is an indulgence of consumerism, the latter a celebration of durability

3 HABITAT IS A MEDIUM

The dining table is an arena for love and war; the bed and its frame are a vessel to carry us into the subconscious.

4 OBJECTS SHOULD NOT BE OBJECTIFIED  

Death to the Experience Economy. The capitalized “Experience” is a dodge from the “everyday”, which many wrongfully write off as monotonous. We caution: the objects within that space are not passive, they are seeds.