FOR SCALE celebrates the supreme potential of domestic space.

🌶️ Listed as one of Substack’s TOP 25 DESIGN NEWSLETTERS

🌶️ Featured in THE FINANCIAL TIMES, and THE BUSINESS OF HOME

🌶️ Listed as one of A.D. MIDDLE EAST’s TOP 15 DESIGN AND FASHION SUBSTACKS

Brought together by writer, etc., David Michon, past contributor to ACNE PAPER, PIN-UP, L’UOMO VOGUE, MONOCLE, etc.

He appreciates individual connections!: DAVID@FOR-SCALE.COM

EVERY MONDAY FOR FREE

• A not-your-average review of current design tendencies and observations (i.e. critical)

• Lots of stimulating furniture and interiors, historic and new

• A décor think-tank: new designers of high quality; many broad cultural references beyond décor;

“FOR SCALE XL” PAID SUBSCRIBERS

• If you select to: A GENUINELY IN-THE-MAIL MONTHLY ESSAY (or Interview, et cetera), printed and arriving in your letter box. This is the monthly FOR SCALE “BULLETIN SERVICE” (i.e. FOR SCALE B.S.) <STARTING MARCH 2025>

• The archive of “FOR SCALE” (any post older than five weeks ✋)

• Special “ANONYMOUSLY INTERVIEWED INDUSTRY POWER PLAYERS” issues, released only to Paid Subscribers

• Special objects sold by top tier next-gen resellers, available only to Paid Subscribers

• Special constantly-updated list of “FOR SCALE”-admired/approved resellers of décor (Global Décor Source List IS HERE 🌎)

“PRINT ISSUE NO.1” NOW FOR SALE

Here – a 40-page broadsheet newspaper of all original not-online thoughts, designed by STUDIO LOWRIE.

COMING MAY 2025: “PRINT ISSUE NO.2”

Discounted cover price avail. to all PAID FOR SCALE “XL” SUBSCRIBERS.

WHAT OTHERS HAVE SAID:

“Offbeat, eclectic and opinionated”——The Financial Times

”A savvy name-drop among the design world’s cognoscenti”
and ”For Scale is Substack par excellence: a vital, joyfully weird publication”--Business of Home

“Our favorite sletter right now is called For Scale... The look of it is tight, the voice is really fun, and the s**t is crafted with DEEP KNOWLEDGE, CAREENING WIT, FAR-RANGING REFERENCES, a KILLER EYE and a healthy use of ALL CAPS.”--Blackbird Spyplane

“Fabulous!!!”-- Felix Burrichter, founder and editor-in-chief of PIN-UP

‘The best thing to have happened to design publishing.’
-- Sophie Lovell, author of “DIETER RAMS: AS LITTLE DESIGN AS POSSIBLE”