"DÉCOR BLINDNESS": A REVIEW OF NEW YORK IN 2 PLACES

plus the city's most crucial and décor-determining WALL CLOCK, plus also a side trip to paris and a Gian Nicola Gigante floor lamp

Nov 17 • 

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introducing: THE "FOR SCALE" CASH PRIZE FOR VERY GOOD DÉCOR CRITICISM

plus: décor "TOP-AND-BOTTOMING" and new BALLS: Versailles, India Mahdavi, Bocci, RAD, CC-Tapis

Nov 3 • 

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October 2025

PRESENTATIONISM ! How-not-to and How-to

An evisceration of M.A.D. in PARIS and also the best of what wasn't M.A.D.

Oct 27 • 

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THE RICH ARE OBSESSED !!!

a FOR SCALE report on what the f*ck it means.

Oct 21 • 

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ESCAPING THE MISINTERPRETATION OF "FUN"

THREE CATEGORIES OF DÉCOR FUN and only two are good

Oct 13 • 

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"A TO Z" OF CURRENT DÉCOR INTERESTS

much reportage from PARIS + BASEL; much new décor out of LOS ANGELES; “DÉCOR-WASHING”; the integrated vase; CRANING NECKS; the only Subst*ck we pay for…

Oct 6 • 

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August 2025

Paris, Male, Body, Hair (our subjects)

and they are not interrelated

Aug 25 • 

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THINKING PEOPLE LIKE UGLY THINGS

!!we don't mean ugly things that are actually "chic-ugly"!!

Aug 18 • 

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BEING INTO: LOS ANGELES [a.k.a. city guide]

!!!We asked around!!! MOST OF THIS SH*T IS NOT ON OTHER LISTS, OKAY? So this makes it "insider!"

Aug 11 • 

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ANONYMOUSLY INTERVIEWED INDUSTRY POWER PLAYER (IV): THE INFLUENCER

DISCUSSED: "INFLUENCER" CULTURE; A BRAND THAT ACTUALLY IS SORT OF DOING IT OK; WHAT'S F*CKED ABOUT MOOD BOARDS; THE NEW FRICK; SHY NERDS; ONE TIME AT…

Aug 4 • 

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COLLECTION: "ANONYMOUSLY INTERVIEWED INDUSTRY POWER PLAYERS"

Many great pals of “FOR SCALE” are unenviably unable to publicly express their very learned opinions because their TOP TIER EMPLOYMENT STATUS requires a…

Aug 2 • 

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July 2025

MASTER THESE THREE REALMS OF DÉCOR, PLEASE

Do: let your ego get in the way

Jul 28 • 

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